“Fish eye Art” cultural foundation was established in 2014 by co-founders Jivan Avetisyan and Masis Baghdasaryan. The purpose of the foundation is to create, manage and implement cultural programs, in particular, to create films about universal values and to develop Armenian cinema.

Till now the foundation has created the following films:

The fund has about eight years of cooperation experience with leading local and international companies, creative groups of actors, and individuals. In 2021, Jivan Avetisyan founded “LifeTree Pictures” LLC.

Jivan Avetisyan’s nearly 20 years of experience in film production showed that the methods used for raising film budgets (see below) needed to be supplemented in a new direction, which could be beneficial not only for the creation of his films but also for others: film producers and investors.

  • Co-producers and financial partners for meetings in International Film Markets
  • Support from local and international funds,
  • Proceeds from sales of previous films,
  • Product Placement,
  • NFT Sales,
  • Investments,
  • Fundraising campaigns